In search of a sense of spirituality natural materials are celebrated in their purist form. As a response to mass production, the interest in objects that have personalities and are accompanied by stories is increasing. In the quest for meaning, this movement honours natural materials by embracing their imperfections and highlighting their origins deliberately.
Heimtextil Trends: http://heimtextil.messefrankfurt.com/frankfurt/en/besucher/trend/heimtextil-trends-2014-15/exalt-purity.html
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